My new column was published at Lateral Action this week. It is titled “Are you creating the right kind of buzz?”

The social media phenomenon has lowered the barrier to creating buzz. There are so many tools (most of them are free) out there to today that can help you with that. If you are lucky, you can create a lot of buzz with very little effort.

The real question is – “Are you creating the right kind of buzz?”

You can read the entire article below:

Lateral Action: Are you creating the right kind of buzz?”

Have a great weekend.

PS:

For a complete list of my published columns at Lateral Action, please see below:
Rajesh Setty: Writings at Lateral Action