I love it when companies come up with offers that are “timely”. Chrysler’s “Let’s Refuel America” campaign is one such example.

Here are two options:

Option 1:

Buy a car and you get back up to a maximum of $600 per year for next three years.

Option 2:

How about a guarantee of $2.99 per gallon for the next three years

Sort of fine print:
* Only for 87 Octane fuel
* Upto 12,000 miles per year

If you used Option 1, it won’t make news and it is not “advertising worthy”. But if you use Option 2, you can get people to talk about it.

As a consumer what you are getting is “Option 1” but explained to you as something compelling via the narrative of “Option 2”

I am not saying the offer is good or bad – it is up to the the consumers to decide. My goal is to open the hood and see what is the “real” offer.

Have a great week ahead!