Rajesh Setty

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Date Archives → September 2013

Scale Matters.

posted in General on September 28, 2013 by Rajesh Setty 0 Comment
Scale Matters.

No, I am not referring to the scale that refers to growth of a company. The scale I am referring to is what that you use to measure something. Yesterday I was at the gym. I was at the end of my mini exercise routine on an exercise machine. A young boy started exercising on… Continue reading →

Defining Moments and Talk at SF on September 24

posted in General, Work on September 21, 2013 by Rajesh Setty 0 Comment

If you are reading this, you are old enough to have had several defining moments in your life. A defining moment in your life is very simply an event, an experience, a conversation or a realization that something needs to shift in your life for the better. A trigger that will lead to a change… Continue reading →

Five Reasons You Might be Ignoring Your Greatest Competitor

posted in General on September 11, 2013 by Rajesh Setty 0 Comment
Five Reasons You Might be Ignoring Your Greatest Competitor

There is a competitor that you should be scared of. And that competitor is… Drum roll.. Status Quo. Yes, status quo is a competitor that is more powerful than your most powerful competitor. Status quo as you are aware is for your prospect or your target audience to do nothing or continue to do what… Continue reading →

The Path to Commanding Marketplace Premium

posted in General, Work on September 9, 2013 by Rajesh Setty 0 Comment
The Path to Commanding Marketplace Premium

Commanding a premium in the marketplace is not about reaching a destination – it’s about crafting and re-crafting your journey as long as you want to play the game. If commanding a premium is on your wish list, consider the following three elements: 1. Unique Ability + Social Proof You should have some unique ability… Continue reading →

The insanely Simple Key to Boost Your Leverage

posted in General on September 7, 2013 by Rajesh Setty 0 Comment
The insanely Simple Key to Boost Your Leverage

The insanely simple key to boost your leverage is to consistently collect the right “rain checks” from smart people. Warning: Insanely simple only refers to the understanding of this concept and not the implementation of the concept. In life, to get real results, you have to pay real price. No shortcuts there. Let us go… Continue reading →

What you might really be saying when you say you are super busy…

posted in General on September 3, 2013 by Rajesh Setty 0 Comment
What you might really be saying when you say you are super busy…

Meredith Fineman wrote a brilliant article on HBR blog urging people to stop complaining that they are very busy. Her key point: people are trying to be in the one-upmanship game of trying to show that they are more busy because they are more important. Fineman has a point and the problem is amplified with… Continue reading →

Seven Dilemmas for First-Time Entrepreneurs

posted in General, Work on September 2, 2013 by Rajesh Setty 0 Comment
Seven Dilemmas for First-Time Entrepreneurs

Any meaningful AND significant pursuit will involve a huge learning curve. Some pursuits are “safer” than others as your long struggle can be private before you ultimately expose yourself in public. Examples of such pursuits are some kinds of music or some kind of sports where a large part of the training can happen in… Continue reading →

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