How to Make Your Customers Feel Good

This is the topic of my new article at AMEX OPEN Forum

The first temptation is to cut prices – may be give them something of value at a bargain price and they will be happy. Well, may be a subset of your customers will be happy, yes. But if you do this mindlessly, you won’t be in business for a long time so the question of how to make your customers feel good won’t matter much.

Here is the link to the complete article:

AMEX Open Forum: How to Make Your Customers Feel Good

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