So many people send me new books and I am sure they hope that if I like the book, I will spread the message about the book. Sometimes I will write about it in my blog, send out a note to my newsletter subscribers, tweet about it. Sometimes I recommend this to companies that are looking for good books to buy as gifts to their employees, vendors or customers/prospects.

And sometimes I may not do anything. Not because I didn’t like the book but simply because I ran out of bandwidth or things simply fall through the cracks with all the things I am involved in.

But I try my best to do justice.

Having said that, these people took a chance and sent their books. If nothing happens, they lost their money. That’s why it’s called a chance.

There is another way of doing this. Many people send me a message asking if I would be willing to review a book. They would offer me to send a chapter and based on that I am supposed to review that book. Some are more sophisticated. They say that I can read the first three chapters and if I like the book, I can request for the book and they will send the book to me. Then I can read the book and write a review.

That’s a circuitous path to get what they want.

You can make it easy for yourself but not at the expense of the person from whom you are asking for help.

There are no guarantees in life, unfortunately!