Get a bargain but not at the price of mindshare

Recession opens up many opportunities – one of them is the ability to find good bargains from other companies. You might be able to get a great deal from a company that BADLY needs the deal.
You might even be able to strike a deal which is unfair to the other party.

But the question is should you do it?

One approach is to view this as “all is fair in war and love and business” and go ahead and take advantage of anyone and everyone you can take advantage of. The problem is that you will gain this bargain at the cost of the mindshare. The moment situation changes with the other person or company, you are no longer their favorite customer.

In the changed situation, you will really get what you paid for.

Summary: Bargains are good but not those that come at the expense of mindshare.