Everyone is unique. You are unique. I am unique too. We both know that.

The sad story is that rather than capitalizing on that uniqueness, many will struggle to conform to what’s around them. But with the same vigor, they want to be treated differently too.

That leads to a complex situation, a dilemma actually – there is a need to the same in the eyes of the members of a group but at the same time there is a need to “stand out from the crowd” from members outside the group (and may be even from members within the group)

How do you break out of the stalemate situation?

By remembering that the while the group likes conformity what it requires more is “value” to the group. If you can provide “significant value” to the group, a bit of non-conformity is forgiven. If you bring no value to the group, conformity alone won’t get you extra points.

You “stand out” not just because you want to stand out but because of the “value” you bring to the group. Unfortunately, you can’t wish to “stand out” – you have to act!

Have a great week ahead!