Tracking your competition is important, but…

Competition

Rick was obsessed with the moves of a key competitor. He aggressively re-engineered the startup’s product to match the competitor’s offering. The competitor fought back too.

After a few years of dog fight, both companies closed down citing lack of customer traction.

Unfortunately, the customer was missing from their strategies.

Note:

1. A mini saga is a story told in exactly 50 words. Not 49 or 51 but exactly 50.

2. You can download a photographic manifesto of Mini Sagas at ChangeThis. Here is the link – Mini Sagas: Bite-sized Wisdom for Life and Business (PDF, 2.9MB).

3. For a complete list of Mini Sagas, please visit the Squidoo lens “Mini Sagas“