People really can’t compare dis-similar objects. Research has proven that (ref Dan Ariely’s marvelous book Predictably Irrational)

So, when I saw this Valero Ad asking people to buy their gas because it’s “All American” I couldn’t help smile.

With the rising gas prices, what will the consumers think?

$4.49 per gallon or All American Gas?

Note: For other 37 posts in the same series, please visit my Squidoo Lens on the same topic. Here is the link:
Squidoo Lens: Smile Please