2008 Quought for the Day #6 – AnnaMaria Turano


This is part of the Quought for the Day – 2008 Series.

Quought = Question that provokes thought!

The question I asked thought leaders and my very smart friends is:

What is ONE question that you wish someone had asked you when you were young? And, Why?

I will be posting answers (which will be Quoughts) one by one.This one is from AnnaMaria Turano

AnnaMaria Turano is co-author of the book STOPWATCH MARKETING: Take Charge of the Time When Your Customer Decides to Buy (forthcoming from Portfolio in January 2008) and an Executive Director at Marketing Consulting Associates (www.mcaworks.com), a strategic marketing consulting firm based in Westport, Connecticut. Their clients have included MasterCard, Verizon, Gillette, PepsiCo, Pfizer, Goodyear, Payless ShoeSource, and many other major companies.

AnnaMaria’s Quought:

“Who (not just what) do you want to be when you grow up?”

AnnaMaria’s reason for her choice of that Quought

This question addresses what a child wants to be thought of as an adult – including the unique personality traits and types of relationships/friendships.  This question asks a child to describe their desired emotional success which should build on the typical “what do you want to be when you grow up” question which parents/teachers/friends ask a child to help them define their desired career/financial success.

More about AnnaMaria

1. Blog: http://www.stopwatchmarketing.com/blog/

2. Book: http://stopwatchmarketing.com/

3. Consultancy: http://mcaworks.com/