2008 Quought for the Day #5 – David Meerman Scott


This is part of the Quought for the Day – 2008 Series.

Quought = Question that provokes thought!

The question I asked thought leaders and my very smart friends is:

What is ONE question that you wish someone had asked you when you were young? And, Why?

I will be posting answers (which will be Quoughts) one by one.This one is from David Meerman Scott

David Meerman Scott (born March 25, 1961) is an online thought leadership and viral marketing strategist and the author of three books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world.

Scott’s ideology “the new rules of marketing & PR” is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the “old rules” of mainstream media (which he asserts do not work on the Web) are about “controlling a message” and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can “publish their way in” using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media

David’s Quought:
“How will you create a career that will make you happy?”
David’s reason for his choice of that Quought
When I was young, people talked about work and happiness as two separate things. You worked and that brought in money which you could then use for happiness. But then when I got into the work world I noticed a few people who were very happy AT WORK. How could that be? As I probed, I found out they made a career that made them happy. I’m fortunate that my work now provides happiness for me. I’m glad I found it and I wish someone had asked me about it much earlier. (I have already asked this question of my 14 year old daughter… several times!)
Links about David:

1. Website: www.davidmeermanscott.com

2. Blog – www.webinknow.com

3. David’s complimentary e-book
“The new rules of PR: How to create a press release strategy for reaching buyers directly”