Discipline really shows up in the details.

In our last trip to Los Angeles, Paul and I had an interesting experience with Avis. After returning the car, we were waiting for the shuttle car for a looooong time. Not only did the people know the status of the rental car, even the clock that is supposed to show when the next shuttle car was to arrive was also broken

The sad part was nobody seemed to care about this and nobody seemed to think that people do notice details.

Discipline is in the details and people (especially customers and prospects) do notice the details even if you don’t!

What about your own business? What are some details that you have not paid attention to but your customers and prospects are noticing? And, more importantly – what will you do about this tomorrow?