Lawrence Chang, founder of ActiveVibe (not live yet) today showed me the famous Jade Oolong Tea (Link to the product at Vital Tea Leaf store) that sells for about $237 per pound. Clearly, they are commanding a huge premium by distinguishing themselves.
From whatever little I could understand, this tea is grown by only one person somewhere in Taiwan and there is a huge backlog for this tea. I don’t think the secret sauce is revealed completely except the fact that milk is added while growing the tea. The tea leaves absorb the milk and add a milky flavor. When I smelled the tea leaves, the milky flavor was evident.
Commanding a huge premium will be one of the reasons you should seriously consider distinguishing yourself.