A few days ago Kavitha, Sumukh and I visited the Livermore temple.

While returning back, I saw a sign that said “Scenic Seven Hills” along with a nice view of some hills. I had not observed this sign before. The first thing that came to my mind was that this must be a new place that I had not seen. I wanted to see what it was. I convinced Kavitha that we should check it out. We followed the signs and after a few minutes we hit a dead end – or NOT. It lead us to a condo complex that was called “Scenic Seven Hills”

Why did they name it that way? I don’t know. However, there are many things in life where “what you see may not be what you get.” One of the reasons is just that people who prepare information to be presented for you to “see” assume things. Why? Because the information is obvious to them. They don’t think whether the way information is presnted is obvious to the consumer.

My point: Next time you prepare some information to be presented, think about it from the viewpoint of the consumer of this information. It may not be as obvious as you think.