I have been fascinated by the work of both my heroes Tom Peters (Brand You) and Seth Godin (Purple Cow) for quite a while. My series on Ways to Distinguish Yourself is an offshoot of my passion on this subject. Technology professionals need to brand themselves more than anybody else as the consequences of not doing it can be losing your job to someone offshore. Excellence in commodity skills can only take you so far.

Earlier this year, I wrote two columns on this topic for CIOUpdate

1. Jan 30, 2006: Personal Branding for Technology Professionals – Part 1
2. Feb 27, 2006: Personal Branding for Technology Professionals – Part 2

This eBook is the result of a few months of research and writing and of course, lots of help from lots of people. You will see that Personal Branding is no longer a “nice to have” thing. It is no longer a luxury. Earlier it might have provided the much required competitive advantage but now, you almost require it to survive and thrive.

Special thanks to the following people:

Also, I have to thank the sponsors for funding the research leading upto the book and writing this eBook. These companies have been instrumental in ensuring that this book remains “FREE” for you.

Here is the link to the eBook (right mouse click and download the PDF document)

eBook: Personal Branding for Technology Professionals ( 40 pages PDF )

I would love to hear your feedback and comments. I stopped short of
promising that you will get your value for money. It’s FREE. So I guess
I have to make a promise that you will get more than the value of money
🙂