Every conversation matters – Nike example

Last weekend I was at the new Nike store in Great Mall
in Milpitas. I picked up two items – one for me and one for my friend.
As the person at the cash register started packing the purchased items,
I asked her whether I could have two bags as one of the items was for
my friend. The response from the person was very interesting. She said “Sorry sir. We are running out of bags here. I can only give you one bag

It’s these small things that count. First of all, if I had purchased
each item individually (a few minutes apart or something) they had to
give me two bags. So, the excuse was funny at best.

Every conversation a company has with its customers is important. You
are letting the customers create an impression of you as you have the
conversation. As you can see, the conversation spreads.