Rajesh Setty

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Posts Tagged → social media

7 Kinds of Social Media Companions You Must Avoid

posted in General, Work on April 7, 2012 by Rajesh Setty 0 Comment

Social media seems easy but only those who have tasted it know that it can be super-frustrating. If not used right, it can easily suck all your available time and return almost nothing. For one, social media provides shortcuts to start a conversation. Beyond that normal rules of investing for building relationships apply in order… Continue reading →

Dave Gardner on Using Social Media to Connect With Big Companies

posted in General on January 18, 2012 by Rajesh Setty 0 Comment

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) The story was fascinating and it was very different from the stories that are common out there. The common stories have a general… Continue reading →

7 Reasons for the Rise of Mediocrity

posted in General on October 25, 2011 by Rajesh Setty 25 Comments

We all are familiar with mediocrity. It’s everywhere and growing rapidly. Here are seven reasons that are contributing to the alarming rise of mediocrity 1. Amplify without Accomplishment Logically, you should accomplish first and then amplify it. It makes sense that way. Enter Social media and the world changed a bit, at least that’s what… Continue reading →

7 Unwritten Rules of Social Media

posted in General on July 29, 2011 by Rajesh Setty 0 Comment

This was the topic of my latest article on AMEX Open. The reception for the article was so strong that it solidified my belief that there is a better way to engage with social media and it is clear that a LOT more people have that belief. In short, I think that the very reason… Continue reading →

The #1 Social Media Metric

posted in General on December 30, 2008 by Rajesh Setty 0 Comment

Too much of time is spent on blogs discussing blogs Too much of time is spent on Twitter discussing Twitter Here are two basic questions that people are dying to get an answer for. For blogs – “how do I get more traffic?” For twitter – “how do I get more followers?” This concern has… Continue reading →

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