Social media seems easy but only those who have tasted it know that it can be super-frustrating. If not used right, it can easily suck all your available time and return almost nothing. For one, social media provides shortcuts to start a conversation. Beyond that normal rules of investing for building relationships apply in order… Continue reading
Posts Tagged → social media
Dave Gardner on Using Social Media to Connect With Big Companies
Recently, my friend Dave Gardner (president of Gardner & Associates Consulting) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) The story was fascinating and it was very different from the stories that are common out there. The common stories have a general… Continue reading
7 Reasons for the Rise of Mediocrity
We all are familiar with mediocrity. It’s everywhere and growing rapidly. Here are seven reasons that are contributing to the alarming rise of mediocrity 1. Amplify without Accomplishment Logically, you should accomplish first and then amplify it. It makes sense that way. Enter Social media and the world changed a bit, at least that’s what… Continue reading
7 Unwritten Rules of Social Media
This was the topic of my latest article on AMEX Open. The reception for the article was so strong that it solidified my belief that there is a better way to engage with social media and it is clear that a LOT more people have that belief. In short, I think that the very reason… Continue reading
The #1 Social Media Metric
Too much of time is spent on blogs discussing blogs Too much of time is spent on Twitter discussing Twitter Here are two basic questions that people are dying to get an answer for. For blogs – “how do I get more traffic?” For twitter – “how do I get more followers?” This concern has… Continue reading