My new column was published at Lateral Action this week. It is titled “Are you creating the right kind of buzz?” The social media phenomenon has lowered the barrier to creating buzz. There are so many tools (most of them are free) out there to today that can help you with that. If you are… Continue reading
Posts Tagged → lateral action
6 Degrees of Online Influence
My new column was published today at Lateral Action There are so many articles about how to influence your audience. This article will talk about six degrees of how you may be influenced by consuming online content. Please read more here: Lateral Action: 6 Degrees of Online Influence Have a great week ahead. Please sign… Continue reading
The 6 Levels of Engagement in Online Conversations
My new column was published today at Lateral Action. This is about the levels of engagement in online conversations. Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. I talk about how to elevate those conversations and convert them into real relatonships – online and offline…. Continue reading
9 Ways People Respond to Your Online Content
A few weeks ago I wrote an article called Skip, Scan, Stop, Save and/or Spread – five ways people respond to your online content. It was well received. I also got a ton of feedback and new insights from the comments and emails. Based on that feedback, I updated the article and posted as a… Continue reading
How to Motivate Creative People – Interview with Mark McGuinness
I first got to know about Mark McGuinness via his work at Lateral Action (he co-founded Lateral Action with Brian Clark and Tony Clark) and was fascinated by his thinking. After that I read more from him and was equally fascinated by his work outside of Lateral Action. He has released a very interesting eBook… Continue reading
Beware of Awareness Tests at Lateral Action
Lateral Action is a brand new project by Mark McGuinness, Brian Clark and Tony Clark. I love their work individually and I have had a chance to speak with Mark and Tony and hope to speak with Brian someday. The theme of Lateral Action is creativity which is a topic close to my heart. I… Continue reading