Recently, my friend Dave Gardner (president of Gardner & Associates Consulting) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) The story was fascinating and it was very different from the stories that are common out there. The common stories have a general… Continue reading
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What should a printing company do in a green world?
There is so much talk about going and being green. I see so many emails that ask me to “print responsibly”. What would a printing company do in this environment? It would be odd if they start asking people to print “irresponsibly”. That won’t work. One way is to help people create more materials that… Continue reading