Have you ever felt that you helped someone long ago and now they seem to have forgotten it completely? Don’t worry. You are not alone. In fact, research (read: Robert Cialdini’s work on the topic) shows that – over time, value of help goes up in the mind of the giver and it goes down… Continue reading
Posts Tagged → dan ariely
McDonalds Iced Coffee and shifting the criteria
On Saturday, I wanted to have a cup of coffee. There was a long line at Starbucks (makes one wonder why they are closing 600 stores) and I was not in a mood to stand in the queue. Next door was McDonalds. I had read advertisements about their new flavored ice coffee and decided to… Continue reading