You already know the need for distinguishing yourself in the marketplace. The opposite of distinguishing yourself is to be a victim of commoditization. The immediate side effect of commoditization is erosion of value – your value. If you offer the same value as hundreds of other available options, then why pay more than one of… Continue reading
Posts Tagged → commoditization
How to commoditize yourself fast
You want to be an “also ran” in the rat race? If so, no worries – technology will help you do that. Quickly. There are many ways to do it. Really. I have an example of a Business Development email that I received (unsolicited, of course) a while ago. You can read the entire email… Continue reading