(In Alphabetical Order)

“Rajesh Setty’s excellent book on starting and building companies during tough economic times is not simply another “how to” book of good practices. It actually improves how you fundamentally think about building your business, both during good and bad times.”

– Abe Kleinfeld, president and CEO, nCircle Network Security, Inc.

“Raj says, “Giving up is easy. Anyone can do it.” He’s almost right. It is easy, but you’re not going to do it. This book outlines exactly why this is the very best moment to start something, to make an impact, to create a better world. Hurry. Start.”

– Seth Godin, Author, Tribes

“In this timely, yet tender work, Setty offers important advice for business people from all walks. His message is simple: Manage your attitude and outlook. During these perilous times, that may be the most important thing that leaders can coach in their people.”

– Tim Sanders, author of Saving The World At Work and former Chief Solutions Officer at Yahoo!