You can check the time on your cell phone. Or you could buy a reasonably good watch for less than $100.

So, why would anyone buy a watch that is north of $2500.

Obviously not just to check the time.

So, it must be the stories that the watch makers tell about why you need to buy them.

Here are some samples (photos from the world’s largest mall in Dubai)

First, let us take Omega.

You may want to buy it because it is George Clooney’s choice.

That doesn’t cut it? OK this should do it.  Omega is also Zhang Ziyi‘s choice

Second, Jaeger-LeCoultre

Jaeger-LaCoultre thinks you might have never really worn a real watch (that is unless you own a Jaeger-LaCoutre)

Third, Tag Heuer

They have been making watches since 1860 and have a rich history. Plus, you might want a watch that is accurate to a 1/100 of a second.

Fourth and final, Patek Phillippe

You have to look at them because it is multi-generational story. According to them, you never really “own” a watch. You just take care of them for the next generation.

Convinced yet?