Attention is at a premium and the information (and non-information) overload is making it worse. Competition is global and things are getting commodotized at a rapid rate causing stress around the clock.

The rules have changed to get attention in this environment.

I think the way to get attention today is to “be” someone that is worthy of paying attention and to “produce and distribute” content that is worthy of paying attention.

How do you do that?

You start by first finding out how people respond to online content (read related article on Lateral Action on this topic: 9 Ways People Respond to Your Content Online)

I have a short video on this topic that I recorded as an entry for the TEDxSV video contest. Here is the video:

Have a great Friday.