Here are the key highlights and core insights from Will Storr’s conversation with David Perell 

#1. Character > Plot

Most storytelling frameworks (e.g., Hero’s Journey, Save the Cat) emphasize plot, but Storr argues that great stories begin with character, not structure.

A compelling character starts with a “theory of control” — a simple belief about how the world works and how they stay safe or succeed (e.g., “I’m only safe if I have total control”).

#2. The Theory of Control

This flawed belief defines the character’s actions and worldview.

Examples:

• Scrooge: “I’m only safe if I keep love and money to myself.”
• Fleabag: “My only value is my sexuality.”
• Don Draper (Mad Men): “I have everything I want, but I’m still unhappy.”
• Willy Loman (The Death of a Salesman): “Success is all that matters.”
• Harry (When Harry Met Sally): “Men and women can’t be friends because sex will get in the way”

#3. Change Is the Heartbeat of Story

A story is a symphony of change, especially internal change.

Good stories show how a character’s flawed theory of control fails, forcing them to evolve or double down (which defines tragedy vs. transformation).

If the story has a happy ending, you will notice that the character fixes the flaw and experiences a transformation.

#4. Five-Act Character-Driven Structure

Act 1: This is me, and it’s not working.

Act 2: Is there another way? (Ignition moment begins transformation)

Act 3: I will change. (Midpoint: character embraces new belief)

Act 4: Can I survive the pain of change? (Tests and consequences)

Act 5: I have transformed, or not. (Final moment reveals internal resolution)

#5. Survival, Connection, and Status: The Deep Structure of All Human Stories

At the heart of every compelling story lie three fundamental human drives: survival, connection, and status. These are not just abstract themes — they are hardwired into us through evolution. Storytelling, in its deepest form, is our way of rehearsing and resolving the core tensions these drives create in our lives.

Survival stories focus on physical or existential threats. Think The Revenant or Alien – tales where the protagonist must fight to stay alive, often against the elements or hostile forces. These stories resonate because survival is our most primal instinct.

Connection stories are about relationships, love, loyalty, belonging, and community. From Brokeback Mountain to Stand By Me, they show the beauty and heartbreak of human bonds. Connection stories remind us what it means to be seen, supported, or rejected.

Status stories revolve around ambition, power, pride, or recognition. Films like Whiplash or Barbie explore what it means to matter — and the lengths people go to climb the social, artistic, or professional ladder.

According to Storr, the most enduring stories such as The Godfather, Star Wars, Romeo & Juliet interweave all three. They don’t just show someone fighting to survive or find love or earn respect; they explore what happens when those needs collide. Because in real life, they often do.

Great storytellers tap into this trifecta to create emotional resonance. Why? Because whether we’re watching a blockbuster or reading a literary novel, these are the stakes that matter most – and they are our stakes too.

#6. Obstacle + Goal = Story Engine

Great stories are clear on what the character wants and what’s stopping them — both externally and internally.

A weak story often fails because it’s unclear who wants what and what stands in their way.

#7. The Threat of Change Creates Suspense

Suspense isn’t just “what happens next?” – it’s the looming threat to the character’s worldview.

Story moments become gripping when they challenge the character’s identity, not just escalate action.

#8. Character Depth from Simplicity

Complexity in character arises not from a convoluted backstory but from rigorously testing a single flawed belief across diverse scenes.

Like great public speaking, simplifying the core message enhances memorability and emotional impact.

#9. Planning vs. Spontaneity

Storr advocates for planning – understanding character, theory of control, and major turns before writing.

Writing without a plan often leads to chaos, excessive rewriting, or loss of emotional coherence.

#10. Storytelling = Group Cohesion

Evolutionarily, storytelling wires individual brains into collective purpose.

Businesses, political movements, and cultures use story to create alignment, predictability, and belief in a shared mission.

You can watch the entire interview here:

https://www.youtube.com/watch?v=kDrsYMW_EYg