Let’s see the first version of an ad:

For Sale

It seems interesting and makes you wonder.

Let’s see a second version with a slight twist in the headline

For Sale – $1

This is starting to get interesting right away. The ridiculously low price tag is starting to give away the *secret*

Lets see a third version with a description

For Sale – $1

Our daughter doesn’t want it anymore. Our dog won’t stop barking at it. We never find it where we left. The doll has a cute laugh.

Let’s see the fourth version with an updated description

For Sale – $1

Our daughter doesn’t want it anymore. Our dog won’t stop barking at it. We never find it where we left. The doll has a cute laugh. No batteries required.

Need I say anymore?

Key Points:

• The right words create a powerful mental image that is sometimes more powerful than a real picture.
• A picture may be worth a thousand words. Pure magic happens when you add the right words for that picture
• The right words with the right picture will create the right impact.
• Pictures may provide a shortcut, the right words help the reader paint their own picture.

If any of the points resonate, please share by choosing the right one from below:

HT: To Sonam for sharing this with our family Whatsapp group. From the image, it seemed like an ad on Craigslist originally