I have followed Pamela’s work over the years and earlier this year, I had a chance to meet with her briefly. It was in Boston and Pamela had just heading back to the hotel after dinner with some super smart clients of hers. She must have been super tired with everything in the day. However,… Continue reading
Date Archives → December 2013
Bringing Out the F.I.R.E. Within You
Note: As part of a contest on one of my favorite sites Copyblogger, the goal was to write a 250-word essay on why one should become an online authority. Here was my submission As part of his Linchpin book launch, Seth Godin made an offer to his blog readers. Anyone who donated $30 to Acumen… Continue reading
Metrics That Matter Most for 2014 (free PDF)
Note: I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything. We want to know the number o connections, number of followers, number of pageviews, number of… Continue reading
Here is the problem
The fastest way to get attention is to point to a problem and say, “Here is the Problem.” It gets even more easier to get attention on social media if you point to problems. There is a tendency for people to gather around you to express whatever you want to call it – empathy or… Continue reading