Rajesh Setty

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Date Archives → December 2013

On “Body of Work” by Pamela Slim

posted in General on December 29, 2013 by Rajesh Setty 0 Comment
On “Body of Work” by Pamela Slim

I have followed Pamela’s work over the years and earlier this year, I had a chance to meet with her briefly. It was in Boston and Pamela had just heading back to the hotel after dinner with some super smart clients of hers. She must have been super tired with everything in the day. However,… Continue reading →

Bringing Out the F.I.R.E. Within You

posted in General on December 28, 2013 by Rajesh Setty 0 Comment
Bringing Out the F.I.R.E. Within You

Note: As part of a contest on one of my favorite sites Copyblogger, the goal was to write a 250-word essay on why one should become an online authority. Here was my submission As part of his Linchpin book launch, Seth Godin made an offer to his blog readers. Anyone who donated $30 to Acumen… Continue reading →

Metrics That Matter Most for 2014 (free PDF)

posted in General on December 27, 2013 by Rajesh Setty 0 Comment

 Note: I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything. We want to know the number o connections, number of followers, number of pageviews, number of… Continue reading →

Here is the problem

posted in General on December 18, 2013 by Rajesh Setty 0 Comment
Here is the problem

The fastest way to get attention is to point to a problem and say, “Here is the Problem.” It gets even more easier to get attention on social media if you point to problems. There is a tendency for people to gather around you to express whatever you want to call it – empathy or… Continue reading →

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