Rajesh Setty

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Date Archives → February 2010

Creating "no-brainers for the future"

posted in Think on February 3, 2010 by Rajesh Setty 0 Comment

First, I have to share a personal story to set the context. This is the “behind the scenes” story of how a book series and now a book imprint was created over a dinner with a long-time friend. A friend who I respect a lot. If I look at the entire last year (2009) and… Continue reading →

Treadmill or the Train…

posted in General on February 2, 2010 by Rajesh Setty 0 Comment

Photo Courtesy: Ducatirider on Flickr No, this post has nothing to do with fitness and traveling. It is about the confusion that occurs when you copy something blindly. I will take the social media example. There is a tendency here to follow what the most successful people are doing. The general assumptions people make to… Continue reading →

Ways to Distinguish Yourself #208- Don't forget the (indirect) responsibility

posted in Distinguish, General on February 1, 2010 by Rajesh Setty 0 Comment

When I was at the San Francisco Airport recently, I couldn’t help notice the giant size Tiger Woods ad from Accenture. I didn’t have a problem with the message on the Ad, which read: “The road to high performance isn’t always paved.” But based on the recent events in the life of Tiger Woods, it… Continue reading →

Behind the Scenes of the "Power of Scale"

posted in General, Imagine, Life on February 1, 2010 by Rajesh Setty 0 Comment

I had an opportunity to see the work-in-progress for an awesome project (featured above) by EDF called “The Power of Scale.” The outcome of the project was a 90-second video. The video is about something that we should all be concerned about – energy and what we can do about it to save OUR world…. Continue reading →

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