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When you are not working, are your assets working?

A simple way to get leverage in your life is to have your assets working when you are not working.

For example, writing a “good” blog will serve as an asset. Engaging on Twitter with a “good strategy” can also serve as an asset. Noticing the difference between these two is very important as the former is leaning more towards bits and the latter is leaning more towards atoms. People are looking for thought leadership ( can be heavy on bits ) and the same people are looking for engagement on Twitter ( need to be heavy on atoms )

Since you have only 24 hours (and we are not in the industrial age anymore) you cannot scale using you the strength of your body. That was yesterday. Today, the scaling happens with the power of your mind – your creativity, your intellect, your relationships, your past accomplishments etc. If I have to sum up in one sentence, your scale comes from your “valuable contributions” that help people to “get away from places they don’t want to be” or “go towards places where they want to go.”

Such valuable contributions are your assets.

These assets work when you are not working. They provide the scale. They provide the leverage.

However, creating those assets are not easy. Think about it – if any asset has to be broadly applicable to address a concern, it has to be sufficiently abstract but it should also be reasonably practical so that it can be put to use. Now, to create that would require a lot of thinking and hard work. And, it cannot be done overnight. That’s precisely the reason most people won’t do it. And, that’s precisely the reason why you should.

Go ahead and create those assets so that they can work for you when you are not working…