If you want to create something very good, it takes time, energy, and sometimes money. There might also be an opportunity cost (you could be doing something else rather than creating this) associated with that creation.

Should you give away that creation for FREE?

I’d say … “Yes.”

Here is the business case for doing just that (in my new column at TomPeters.com)

TomPeters.com: The Business Case for Giving Away Your Best Work for FREE!

Here is a collection of my earlier columns:

Rajesh Setty: Writings at TomPeters.com