How easy are you making it easy for people to get what they are entitled to?

Think about it. There are so many “Mail-In Rebate” offers that want you to do half a dozen things to get back what was promised. I am sure that the complexity of the problem precludes many people from completing the steps required – thus saving a ton of money for the merchant

Yesterday when I returned from North Carolina, I traveled by US airways and found that they now provide a way for flyers to text their information to earn “dividend miles”

Seems simple and clean – travelers are entitled to frequent flyer miles and all they need to do is send a text message and they are done!

Think about your own business and see what you can do it make it easy for your customers to get what they are entitled.

Good luck!