When the going gets too easy..

posted in General on by

There is an old saying related on the topic of adversity called “When the going gets tough, the tough get going..” What is also true is that

   “When the going gets too easy, the easy get going..”

Today, think about how easy it is to setup a lot of things. Here are a few examples:

1. Want to setup a blog?

Takes only a few minutes.
Few resources: BlogHarbor | WordPress | Typepad | Blogger | Expression Engine

2. Want to post your photos online?

Takes only a few minutes.
Few resources: Flickr | PhotoBucket | SmugMug

3. Want to post your videos online?

Takes only a few minutes.
Few resources: Google Video | YouTube

4. Want to host your own podcast show?

Takes only a few minutes.
Few resources: Odeo | AudioBlog | PodBazaar

5. Want to publish your own book?

Takes only a few days.
Few resources: Lulu | iUniverse | Blurb

I can go on with more examples, but you get the point. Precisely because it is easy to start something, many people start. What is easy to start is not easy to continue. There are exceptions, though – bad habits 🙁

The ease with which you can put information out there may prompt many people to start putting out information. Unfortunately, they don’t have a plan to sustain it. When I talk to some people, they say that they will cross that bridge when they get to it. This is a big trap. In fact, it may hurt more than help.

Have a bad blog and it is worse than not having one.

Have a bad video and it is worse than not having one.

Have a bad podcast and it is worse than not having one.

Have anything bad out there created by you and it may be worse than not having anything out there. Before you make that first move (which is very easy) think about whether you are willing to make that “long-term commitment to quality?”

On a lighter note:

Oops..the above looks like a negative post. I don’t normally write negative stuff. So here is the positive twist to it. There is hardly anyone who is reading the above who will believe it – meaning there will be lot more “noise” that will continue to be created. If you are smart and are willing to invest in giving the best out, it is actually VERY easy to get noticed. The “signal to noise” ratio is so small that all signals will be visible with some effort 🙂