If you are not in sales, this might surprise you. Many of you may be
thinking “I don’t ever intend to be in sales. This does not apply to
me!”

Believe me, it DOES! Everyone of us are selling something almost on a
daily basis. We may be selling our abilities to perform a job, our
ideas or our point of view.

Unfortunately, the sales profession does not get a lot of respect from
many quarters. Many of us won’t accept that everyone is a salesperson
in some way or the other.

A key point to note is that “selling” does not always refer to the
actual selling of a product or a service. However, the same principles
of sales apply even if you want to “sell an idea” to your co-worker,
boss or your client. If you can master some of the basic principles of
sales, your daily life will be simpler.

As a starter, take a look at Mahan Khalsa’s book Let’s Get Real or Let’s Not Play. One of the best books on sales I have ever read.
Whether you are a salesperson or not, you will enjoy this book.

Have fun!