If I ask you to name a few of your teachers from your college,
most often you will tell me your favorite teachers. The ones that made
a lasting impression on you.
Professional services is the same. If you are in the PS business, you
should ask yourself “With how many clients have I made a lasting
impression?”. If someone asks your client to name a few of the best
consultants they worked with, would your name pop up? Wouldn’t it be
great if it did?
If you agree then start thinking about what you are doing in your current project to leave a lasting impression!