People notice when you are desperate.
I received this email from a friend’s email address.
I know that she didn’t send it. All I have to do is to click the message and all my friends will get a similar message. The company can now claim that they are seeing a huge surge in the traffic 🙁
It is sad that companies resort to these tactics rather than trying to build something remarkable (a.k.a Purple Cow) so that people will spread the message for them.
This is not marketing, it is a demonstration of desperation!!!