I recently had a conversation with the awesome Kathy Klotz-Guest about her new book “Stop Boring Me.” Kathy talks about her book, the power of storytelling, creativity and how it can help market their offerings better. Here are some highlights from the interview Here is the complete interview If you like the interview, please support… Continue reading
Mini Saga #130 – Fundamentals Jerry figured out the possible cause for dip in sales. Samples. Mark was giving away samples. “Mark, stop giving away samples,” he said. When Mark looked puzzled, he continued, “We’re not the best in town. Samples may scare people away.” Mark smiled, “Giving away samples is a minor problem then.” In… Continue reading
If you walk into a Five Guys restaurant, you might see a notice board. Instead of notices, they post some cool testimonials that are works of art from their young customers – probably created while the kids were waiting for food. For instance, this was what I found in the Sunnyvale Five Guys location: There… Continue reading
They discovered you. Now what? The web is filled with articles about how to get attention. From SEO tricks to paid traffic there are hundreds of ways to get attention today. Unfortunately that’s not the end, it is the means to an end. For me, getting discovered is Act 1. What happens immediately after getting… Continue reading
Before you look for the next crafty sales tip, let me set the expectation that this blog post has no such tips or tricks. Instead, here is a two step approach to consider: First, create a product that others want to buy more AND Second, craft a story that will help you reach those people… Continue reading
Most people say It was a good meeting when they really have to say It was a meeting where I felt good All good meetings will probably make you feel good but all meetings where you felt good may not be good meetings. This is very common in the world of sales. A good meeting… Continue reading
I love Harvard Business Review. I really do. I have learned a number of things and got exposed to a number of thought leaders via the magazine. However, I couldn’t help smiling when I watched some of their own marketing campaigns. For a company that is in the business of showcasing thought leadership, it was… Continue reading
When my friend Kiruba was here for a few days last week, we went around several places that he wanted to see. At the end of the day, we wanted to stop for a drink. Kiruba does not drink coffee or tea and I don’t drink beer – so we had to settle for something… Continue reading
How can you admit guilt AND get a brownie point for it? You can learn that from Starbucks. This was are two message that are on the outside of a brown bag there. On the front: Real Food. Simply Delicious. We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and… Continue reading