Kevin Eikenberry (author of Remarkable Leadership) reviews Beyond Code on his blog. Kevin says “It’s a well written book on an important topic – how can you become more valuable as a professional.” Here is the link: Kevin Eikenberry Blog: Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps by Rajesh Setty Thanks Kevin…. Continue reading
Date Archives → December 2008
Beware of Awareness Tests at Lateral Action
Lateral Action is a brand new project by Mark McGuinness, Brian Clark and Tony Clark. I love their work individually and I have had a chance to speak with Mark and Tony and hope to speak with Brian someday. The theme of Lateral Action is creativity which is a topic close to my heart. I… Continue reading
Wachovia Advertisement: Want your gas money back?
I saw this advertisement from Wachovia Bank at a gas Station in Santa Clara. The Ad Agency wanted to make it relevant to the consumer buying gas by asking the question “Do you want to save the gas money?” While Wachovia Bank wanted to save us money, I thought they could have used their money… Continue reading
Validation – A touching movie (15 minutes)
Things that make me smile #45 – Definitions Redefined
Kavitha sent me an email with new definitions for common words. Here is the list. Read and smile 🙂 School: A place where Papa pays and Son plays. Life Insurance: A contract that keeps you poor all your life so that you can die Rich. Nurse: A person who wakes u up to give you… Continue reading
Seth Godin on "the power of smart copywriting"
… and my extension on the same topic Seth dissects a “Peets Coffee” banner ad on his blog. The banner ad says “Unlike Any Coffee You’ve Ever Tasted Before” Please read his blog post to learn a) why this would not work (problem) and, most important, b) what might be something that would work (solution)… Continue reading
The Bullock Cart and the Race Car
My new column at TomPeters.com was published two days ago. It is titled “The Bullock Cart and the Race Car” In a nutshell, the column is about the “far reaching” impact of technology over the economy. If you have the time, please also read the comments that are associated with this column. Here is the… Continue reading
You need a "Reality Check"
I am a big fan of Guy Kawasaki. When Guy started his blog a few years ago, I thought that his blog should really be named as GKU (Guy Kawasaki University). It is a reference site thousands of entrepreneurs. Over the last couple of years, I had printed several of Guy’s articles for my reference…. Continue reading
Pre-stealing ideas
Seth (as usual) has a gem on his blog today about pre-stealing ideas. The summary, as he outlines it is: The market rarely rewards off-the-charts creativity that comes from another solar system. It’s more likely that a successful innovation is already in the works somewhere. Just think like them but be bolder and faster. Pre-stealing… Continue reading
Advice for Tough Times – From Tom Peters Times UK
Madeleine McGrath at Tom Peters Company UK has a special edition of Tom Peters Times titled “Advice for Tough Times” You can read it the entire edition here: Tom Peters Times: Advice for Tough Times My upcoming book Upbeat is featured there under the section “Demeanor.” Here is what Madeleine says about the book: As… Continue reading