… and my extension on the same topic
Seth dissects a “Peets Coffee” banner ad on his blog. The banner ad says
“Unlike Any Coffee You’ve Ever Tasted Before”
Please read his blog post to learn
a) why this would not work (problem)
and, most important,
b) what might be something that would work (solution)
Extending the same logic, my solution would be to replace the sign with:
What if you really wanted to try something better than Starbucks?
Hopefully someone at Peets will listen in to this conversation.