Disclaimer: If you think I am totally nuts with this article, I don’t blame you. Sometimes I get the same feeling too 🙂
All of us know about the Pareto Principle which states that for many phenomena, 80% of the consequences stem from 20% of the causes. I am reading Citizen Marketers by Ben McConnell and Jackie Huba and they talk about “1% Rule.” 1% Rule is simple – “About 1 percent of the total number of visitors to a democratized forum will create content for it or contribute content to it”
Let us now look at both the postulates – Pareto Principle and 1% Rule together. You will agree with me that there is no research to prove that these 1% people are a subset of the 20% in the Pareto Principle who can make things happen. In fact, if all the 1 percenters are part of the 20% in Pareto Principle, Pareto principle will fail.
With that in background, here is my dilemma:
So, the big question is – how can we reach the destination of 20% by following the footsteps of the 80%?
If you disagree with me, please read the disclaimer at the beginning of the article 🙂